ONLINE COMMUNITY RESEARCH

Creating your own (branded) community gives you fast and direct access to an active, engaged and innovative group of individuals who are eager to help you develop your products. Deutsche Bahn – the German railway company – has perfect prerequisites for operating such a successful, long-term research community: More than seven million people travel with Deutsche Bahn every day and thus have a personal interest in influencing and helping to shape its products and services.

The advantages of such a community are obvious: it offers flexibility because qualitative and quantitative research methods can be mixed and matched as desired – and it delivers efficiency as even complex questions can be broken down into simple, quickly executable research activities.

Deutsche Bahn have successfully combined the proficient methodology used by Qualtrics with their motivated community members and the underlying, easy-to-use platform. They use Qualtrics to programme their questionnaires independently and work with Qualtrics‘ analysis and monitoring tools in order to generate live reportings for their internal clients in real time.